Technology, Research & Innovation
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Top Drawer SEO Tips
Dec 26th
How do you select the best SEO advice and the most important ones to use on your own website. If you are doing your SEO yourself, it can be time consuming so cutting out the pre-amble and getting straight to the nitty gritty is really what you need. Some of the most important SEO techniques not to be missed if you want to succeed with your SEO.
Firstly, try and purchase an old domain. This could be the most important step you make. If you are competing in a saturated industry starting off with a new domain is going take a long time to achieve decent rankings – your competitors may have had a site for over 10 years. Domain age is important, so if you can acquire a domain that already has history and some quality back links.
Next optimise your pages not just for the search engines, but also for your customers. it is important to write compelling words and copy that make the visitor stay on your site. Try not to over emphasise your keywords too many times. Use header and bold tags around important phrases and keywords and if you don’t do anything else, make sure you write decent targeted title tags for all your pages.
Inbound links are important so ensure that you link to your site from your facebook, twitter and other social media accounts. These are free seo back links, so don’t miss out!
Why Proper Print Preparation is Vital for Your Professional Documents
Dec 26th
Print preparation can be a rather extensive process, but it is important to go through all the proper steps so that everything is done correctly the first time. An online printing company like DoxDirect can turn out your document the exact way it is presented to them, but it’s up to you to make sure that the layout and content are print-ready.
The most important parts of making your document print-ready include proof reading your content, making sure that your printout will come out the same as it does on the computer screen, and making sure that you have the right type of file format so that it is compatible with the document company’s printers.
The first step in preparing the document is to proofread it. Read it over several times, and then have a couple of other people check to see if you have overlooked anything. Even if there are no grammatical or spelling errors, the content might not be written with the necessary clarity, so it can be helpful for someone else to provide a different perspective.
Next, check the document in a print preview. The initial layout of page elements might not be accurate when it comes to printing it. This is a vital step as you do not want text or graphics to be cut off of the page. If possible, you might even print a sample copy using the draft output feature on your printer.
The format of your document must also be compatible with what your document printing company uses. Many of them use PDF (Portable Document Format), and most computers and their software programs will have the capability to convert files into this format. For example, if you have the updated version of Microsoft Word, you can convert the file directly from a Word Document to a PDF.
There are many considerations that go into professional document printing. When the graphics or text are not laid out perfectly, it can reflect poorly on the company distributing the documents. To prevent this issue from happening, it is important to determine the correct layout so that your document comes out just the way it looks on your computer screen.
Google SEO, Bing SEO! Adapt Your Search Engine Optimisation Strategy
Dec 12th
How can you optimise your website to cater for the two main search engines, Google and Bing. What about Yahoo? Yahoo hasn’t been forgotten, but Yahoo results are pretty much the same as they use a very similar algorithm, as it’s now run by Microsoft.
So everyone wants to know how they differ in ranking the same websites. What are the ranking factors for Bing. How much do they differ compared to Google and is it possible to SEO for both search engines? Read on to find the answers;
Many SEO companies and experts started analysing their rankings in Bing when it launched over a year ago now. The following information is based on experienced SEO analysts and observations from a wide variety of websites.
Bing Ranking Factors:
Bing takes more note of on page content, especially the Title tag, H1 headers and bold text. Google less so in comparison.
Google takes more notice of older and trusted domains aswell as keyword rich domains. So if you can purchase a 5 year old domain called www.cheapshoesonline.com, then you are 75% there. Bing also takes the domain name in to consideration, but does not value this as high in the algorithm calculation.
Google is a lot more fussier about the quality of inbound links. If you want to rank in Bing, using your target keyword as the anchor text will get you to the top quite easily. This used to work for Google, but it is more important for a link to be more natural (eg. linking from a relevant site with the domain name as the anchor text – you don’t need anymore to give Google a heavy signal through anchor text. It already knows if the site is relevant or not, by the title tag, domain name and focus of the content/keywords of the site.)
So How can You Target Bing and Google at the Same Time?
Well this can depend on the website, the back link profile and the content, but the best approach is to get a keyword analysis and backlink tool like Market Samurai amd ascertain what pages are ranking highest for which search engine, or you could use the services of a reputable SEO design company to help you save time doing keyword analysis.
Often, you will find that inner pages with very focussed title tag, and on page content will rank well in Bing, where as Google may favour the home page due to the higher number of back links to that page. Therefore you can often build back links with a slightly different strategy in mind for Google and Bing. At the current time, you can afford to build targeted pages with keyword anchor text based back links to your inner pages for Bing, but you’ll need to be more particular of the back links you source for Google. Mind you, that can easily change if Bing decide to align their algorithm with the Big G.
Esys for Technological Innovation
Dec 10th
ESYS has an established history of providing quality to our clients across multiple industry sectors. We operate in six sectors in total for private, public, research and international clients.
We operate in the following sectors:
Defence
Education and Research
Environment and Earth Observation
Location Based Services
New Media and Telecoms
Satellite Communications
Founded in 1990, ESYS’ business originally grew out of the space and defence sector, establishing a reputation for delivering rigorous and innovative work.
Since then ESYS has extended its reach, developing a strong presence in the areas of media, telecommunications, education and research, serving a wide variety of government and commercial customers in the UK and Europe.
Today, ESYS operates with a team of consultants who are experts in their field. Their knowledge and attention to detail ensures that the work ESYS produces is concise, in-depth, and allows our clients to make informative decisions about their strategy or to provide the technologies for todays growing markets.
GNSS Downstream Industry Benefits
Nov 25th
In the autumn of 2007, ESYS carried out an assessment of the UK Global Navigation Satellite System (GNSS) downstream industry benefits.Previous analyses by ESYS in 2001 and 2005 also included an assessment of upstream industry benefits (developing satellites etc) and user benefits. However, the scope of this report has been limited to the UK GNSS downstream benefits of the road transport and LBS (mobile phones) markets which account for 98% of the overall GNSS predicted revenues.